01-09-2016, 03:22 PM
1452178854-RetailingMarketing.pptx (Size: 257.55 KB / Downloads: 5)
What is Retailing?
Philip Kotler:“Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use.”
The final step in the distribution of merchandise for consumption by the end consumers.
Retailers implement and conclude the actual sale of products to the final consuming units, the ultimate user.
Retailing: Major Types of Product (Retail Stores & Services)
General Merchandise Retailers
- Department Stores --Discount Store
- Supermarket -- Superstore--Hypermarket
- Warehouse Club --- Catalog Showroom
Specialty Retailers
- Limited Line
- Off Price Retailers
- Category Killers
- Convenience stores
Department Store
Chain operations
Wide variety & selection
Full service - delivery, credit, returns, repair
Examples:
Boscov’s, Macy’s
Bloomingdale’s
Supermarkets - Large, self service stores with wide variety of food & some nonfood products
Low mark ups & profit margins, Departmentalized with Centralized checkout, Ex: Albertson’s, Safeway
Superstores –Very large outlets that carry food and nonfood products found in supermarkets, plus most routinely purchased consumer products
What is Marketing
A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.: Kotler & Armstrong
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. : AMA