22-10-2014, 03:21 PM
SALES PROMOTION PLANNING AT VISHVAS TRACTOR LIMITED
1408268152-MarketingREPORT2014NGF.docx (Size: 1.54 MB / Downloads: 26)
PREFACE
Class room study is foundation which is essential but getting downcast from tree is different whenever it comes.
To bridge the gap between theory and practical for the student to step out of the class room and move around the corporate world. Class room theory can pass on knowledge but attitude and skills can inherit from the actual market exposure.
VISHVAS TRACTOR LTD (VTL) provides me an opportunity to experience the actual market condition. It is correctly said that marketing is nearly a civilized from of welfare. Out of the investor are of civilized thinking and positive attitude.
This training has not only provide me the market exposure but also equipped me to have attitude and skills of customer support.
INTRODUCTION
My Project titled sales Promotion planning and process is based on the Agriculture Vehicle Vishvas Tractor in three Models as Vishvas340, Vishvas 435, and Vishvas 445. It is the VTL .This project main purpose is to generate Tractor. It is a field growing agriculture type vehicle. It gives good scope of miles, .The VTL Store was failed to achieve organizational target in sales of vishvas tractor. The main objective of the project is to find out the actual reason why sales of Tractor in India declining since two months and why VTL store failed to sales actual materials.
This report is to describe the project that is based on sales improvement planning and process of VTL .On 2013 VTL store had started sales of VISHVAS TRACTOR Agriculture vehicle at Nepal. It is an authorized dealer of Agriculture vehicle.
The mission of this training is to provide actual reason of decline sales of Tractors and find the process to improve the sales of Vishvas 340, Vishvas 435, and Vishvas 445. Increase the awareness level of the customer and increase the business opportunity.
A project is a study or research carried out that is carefully organized and designed to achieve a particular purpose and present the result. This enables me to get knowledge about the functional and managerial activities of the concern. Since MBA is meant to study some field experience .It is necessary to do this type of study.
About Vishvas Tractors Limited
Vishvas Tractors Limited was registered on 23 February, 2012. Vishvas Tractors Limited's Corporate Identification Number (CIN) is U51909HR2012PLC045207, Registration Number is 045207.
Their registered address on file is 859, Sector-17,, Faridabad - 121001, Haryana, India & amended on 30th Aug 2013 DU 123/ 21 Panchwati, PALWAL – HARYANA .
Vishvas Tractors Limited currently have 4 Active Directors / Partners: Harnarayan Sharma, P P Singh, PAWAN GAUR and Arun Kumar there are 4 active Directors / Partners in the company. .
Vishvas Tractors Limited is currently in Active Status.
Vishvas Group.
Vishvas Tractors is manufacturing the Agricultural Tractors from 35 to 55 hp range tractors. This Co is generated by Mr. P P Singh & promoted by Mr. H.N.Sharma, who is the Chairman & Managing Director of the company.
Vishvas Tractors Limited is a brand of choice amongst farmers in India and developing export Market by providing Tractors with implements at the most affordable prices.
With our pursuit to perfection in all the spheres of the business, we have made a strong presence in domestic as well as overseas market. Our state-of-the-art manufacturing unit is equipped with advanced machinery capable of executing bulk orders with precision. We use best quality of raw material and sustainable engineering designs for manufacturing implements & Rice Trans planters.
We believe in building a mutually beneficial relationship with our clients by providing them Reliable quality products, responsive services and timely delivery.
Vision
Our vision is to become well known Agricultural Tractor & Machines Manufacturer amongst the front Indian runners in the industry by year 2016 by Implementing latest technology and best available resources to deliver best quality & competitive Product, we strive to bring a continual development in our products for end customer delightment and to provide best services to meet all the requirements of our world-wide cliental.
Mission
MISSION is to be a front runner in offering innovative, user friendly & environmentally sustainable farming solutions to farmers around the globe. In accomplishing our mission our suppliers, channel partners, corporate clients and our work force play a key role and are accorded with respect and recognition as they make us who we are armed and who we aspire to be.
RESEARCH METHODOLOGY
The research methodology is a way to solve the research problem in a systematic manner. It depends upon the various steps like objective of the study, how the data is collected, how much is the sample size required and limitation of the survey. In the survey, attempt has been made to study the performance appraisal system of VISHVAS TRACTOR LIMITED DEEGHOT (PALWAL)
DATA COLLECTION
In the study on attempt is made to evaluate the preface of the company approach the sales person about their marketing strategies like advertis, sales promotion tools etc, these are making to create a awareness of brand in their region of sales
1 data collection
For this study the primary and secondary data were collected from conducting survey on that region, the following show how the primary as well as secondary.
A. Primary data: - the primary data was obtained through market survey, by personal interview and questionnaire method at Haryana.
B. Secondary. The secondary data is collected from the company as well as through some websites (www.vishvastractor.com)
Promotion and Sales Promotion
Similarly the terms sales promotion cannot be taken to mean what is commonly does. Sales promotion is only a part of the promotion. Basically promotion is an "exercise" in information persecution and influence. Promotion has come to mean the overall co-ordination of advertising selling, publicity and public relations. Promotion is a helping function designed to make all other marketing activities more effective and efficient. But sales promotion as such helps only the selling activity still, there exit same difference of opinion on the real connection of the term sales promotion.
Sales Promotion and Advertising
There is no universally accepted distribution between these two terms. To same advertising includes all forms of mass media communication directed towards influencing the end consumer. Sales promotion on the other hand, includes the form of mass communication directed towards information and influencing the channel of distribution (e.g. distributors, retailers etc.). Hence a price of product literature distributed by retailers in sales promotion. These sales promotion merges on one side in to advertising and on the other in to personal salesman ship. It is concerned with the dissemination of information to whole salers, retailers, customers (both actual and potential, and to the salesman).
Sales promotion is concerned with the creation. Application and dissemination of material and techniques that supplement advertising and personal selling. Sales promotion makes use of direct mail, catalogues, trade shows, sales contests, premiums, samples, windows displays and other aids. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain brand to make consumers more eager to buy that brand. Personal selling and advertising do include prospects to make these decisions. Sale promotion provides an extra stimulus.
Need for the study
This study is an attempt to recognize which type of marking strategies adopted by the company. How they brought their product into the market. And how they increased their costumer attitudes, customer preference, sales & brand awareness in their region.
Objective of the study
1 to know the marketing strategies of vishvas tractor limited adopted by the corporation around the Haryana
2 to known the aware of brand around the Haryana.
3 to known the customer response toward the john Deere tractors.
To known the problem faced by the customer.
Research Methodology:-
The data and information needed of the study has been collected from both primary and secondary sources. The primary sources used for collection of information are questionnaires, personal interview with the customer of the vishvas tractor and official interview in the corporation. In addition to this the information is also collected from secondary sources through the net.
Research Design:-
Finding of the study
According to survey. It was clear that the availability of spare parts was very easy.\
Out of 50% responding it can be seen that 36% i.e 18 respondents purchase tractor by will painting and 4 among 54 % of the response were purchased from other. The 02 7 03 respondent by T.V adds and magazines.
Out of 50 respondents it was found that 30 respondent are influenced by company showroom during purchase, company sales man and rest by advertising friends/ relative etc. influence 20 respondents.
Among 100% of respondent 52% of customer were with the vehicle performance.
Suggestions:-
Vishvas Tractor Company needs additional sales promotional activities like organizing exhibition fair issuing catalogues and broaches and demonstration. Content etc.
Company should give advertisement in magazines and news paper to make them aware and to attract customers.
Dealer should attract customer by giving special reduction in prices at the time of festivals.
Conclusions;-
After doing the work in plant in Vishvas tractor limited. I come to know that how marketing strategies help to boost, how and when they applied and executed.
Limitation of the study
Due to time constraints, the extensive research could not be undertaken. therefore the sample size was restricted to 50 customer only
Analysis of the data collected from questionnaire was done on the assumption. It is relevant data