29-11-2012, 05:08 PM
SERVICE MARKETING PRESENTATION ON APOLLO HOSPITAL.
SERVICE MARKETING PRESENTATION.pptx (Size: 284.13 KB / Downloads: 35)
INTRODUCTION
First corporate hospital 1983- Chennai
Largest healthcare group in Asia.
It owns and manage 41 hospitals in and around India and has a total capacity of 7000 beds
Declared as a Centre of Excellence by the Government of India
27,000 heart surgeries with a success rate of 99.6% on par with global standards.
70% success rate in Bone Marrow Transplant & Total Knee Replacement
First Indian Hospital to receive the ISO 9002 and ISO 14001 certifications.
PRODUCT CONCEPTUAL MODEL
CUSTOMER BENEFIT CONCEPT:
Assurance of Best treatment, Cure, Reliability on the brand of Apollo.
SERVICE CONCEPT:
Medical Care.
SERVICE OFFERED:
Specialized in Heart Problems, Knee & Hip replacement surgery, All medical Treatments.
SERVICE FORM:
Online Medical Service, More than 53 branches across the country, Apollo 24 hours pharmacy, Ambulance.
SERVICE DELIVERY:
Ambulance services, Nurses & Doctors, Brothers & Sisters.
PRICE
The hospital is priced premium and it can afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Apollo hospitals.
It also helps that there are so many locations and specialties in Apollo hospitals.
Thus a patient is reassured of his well being.
PHYSICAL EVIDENCE
PERIPHERAL EVIDENCE:
Membership cards
Health check up Packages.
Test Reports
Doctors Prescription
ESSENTIAL EVIDENCE:
Ambiance
Apollo Hospital has been know for its quality health care services, at much affordable price.
Provides the services for all the ailments &diseases, assuring the healthy recovery with quality care from the staff.