01-10-2012, 01:37 PM
WAL MART VS Big Bazaar.
WAL MART.pptx (Size: 3.15 MB / Downloads: 51)
AGENDA
Look out for differences and similarities in WAL MART and Big Bazaar.
Look if strategy was shaped because of Value and necessity.
Appreciate the unique Indian-ness Kishore Biyani has employed in retail chain buisness.
WAL MART
Sam Walton started as a specialty store owner of Ben Franklin franchise stores.
He was forty‐four when we opened first Wal‐Mart in 1962.
Opening the first WalMart
We really had only two choices left: stay in the
variety store business; or open a discount store.
Many of our best opportunities were created out of necessity. The things that we were forced to learn and do, because we started out in these remote, small communities.
EarlyTimes
In the early days of Wal‐Mart the emphasis on item promotion helped us to make up for a lot of shortcomings we had—an unsophisticated buying program, a less than ideal merchandise assortment, and practically no back‐office support.
Early periods were marked by extensive benchmarking to such a level that managers lived half of the time in competitors stores.
Strategic Notes
I think that misunderstanding worked to our advantage for a long time, and enabled Wal‐Mart to fly under everybody's radar until we were too far along to catch.
But while the big guys were leapfrogging from large city to large city, they became so spread out that they left huge pockets of business out there for us.
Our growth strategy was born out of necessity, but at least we recognized it as a strategy pretty early on. We figured we had to build our stores so that our distribution centers, or warehouses, could take care of them, but also so those stores could be controlled
Operations Management
Getting an early start on all these systems, building a foundation for our distribution centres development, starting to put data processing into the stores, really saved our bacon later on.