25-08-2017, 09:32 PM
STUDY OF ORGANISING FAIRS AND FINANCIAL WORKING AT INDIA TRADE PROMOTION ORGANISATON
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INTRODUCTION
EXECUTIVE SYNOPSIS
ITPO provides a wide spectrum of services to trade and industry and acts as a catalyst for growth of India's trade. ITPO approves holding of international trade fairs in India and regulates holding of various expositions in India primarily to avoid any duplication of efforts while ensuring proper timing. It manages India's world class exhibition complex which is constantly upgraded to keep it in a high standard of readiness. Spread over 149 acres of prime land in the heart of India's capital, New Delhi, PragatiMaidan offers about 61,290 sq. mtrs. of covered exhibition space in 16 halls, besides over 10,000 sq. mtrs. of open display area. The state-of-the-art exhibition halls have enhanced the appeal of from different parts of the world.PragatiMaidan as the ideal center for an increasing number of fair organisers and business visitors
During the year 2009-10, ITPO organized participation in 33 overseas trade fairs including 2 exclusive India shows (Bangkok and Santiago), 2 Guest of Honor participation and 3 mini-India Shows (2 in Osaka and one in Peru). Out of these 33 events, 6 were held in Europe and 6 in Africa & Middle East region, 5 in Latin America, 10 in South East Asia including Fair-east,4 in USA, One in SAARC region and one in CIS region. Out of 33 events, 6 were general fairs, 20 were specialized fairs and 7 were exclusive India sows/Guest of Honor participations/mini India shows.
Some of the major shows included Summer Fancy Food Show (New York, SAARC Trade Fair (Colombo), India Garment Show (Osaka), Flanders, International fair (Ghent), Budapest International Fair, Sial Food Fair (Paris), Apex (Las Vegas), Af-L Artigiano – International Handicrafts Fair (Milan), Cairo International Fair and 2 exclusive India Shows in Bangkok and Santiago.
Australian Fair
The global import of Australia for textile and textile products amounted to US $ 5579 million in the year 2007 which increased to US $ 5673 million in the year 2009.the main supply source s for Australia have been china, India, Pakistan, Hong Kong, republic of Korea, Bangladesh, USA and New Zealand. The share of china in Australian market is the biggest one i.e. 64% and that of India is 3.3% of the total Australian market. India’s total exports of textile and textile products to Australia increased from US $ 164 million in 2007 to US $ 201 million in 2008, showing an increase of 22.6% over the period. However , India’s export in2009 to Australia remain same at the value of US $ 202 million. The main items of export from India to Australia include cotton fabrics, cotton
INDIA TRADE PROMOTION ORGANISATION-A PROFILE
India Trade Promotion Organization (ITPO) is synonymous with the country's trade promotion around the world all round the year. Indeed at ITPO, the promotion of trade is an exacting mission, translating into a search for new frontiers and new horizons in the world of commercial interactions, both at macro and micro levels. A mission that finds and abroad, buyer-seller meets, promotion through department stores, contact promotion and product development programmes apart from dissemination of information on products and markets.
What are Trade Fairs?
A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.
In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe.
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.