12-06-2013, 11:16 AM
International Marketing
International Marketing.ppt (Size: 325 KB / Downloads: 18)
Overview
The subcontinent of India lies in south Asia, between Pakistan, China and Nepal. To the north it is bordered by the world's highest mountain chain, where foothill valleys cover the northernmost of the country's 26 states. Further south, plateaus, tropical rain forests and sandy deserts are bordered by palm fringed beaches .
Side by side with the country's staggering topographical variations is its cultural diversity, the result of the coexistence of a number of religions as well as local tradition. Thus, the towering temples of south India, easily identifiable by their ornately sculptured surface, are associated with a great many crafts and performing arts of the region.
In the desert of Kutch, Gujarat, on the other hand, a scattering of villages pit themselves against the awesome forces of nature, resulting in Spartan lifestyles made vibrant by a profusion of jewelry and ornamental embroidery used to adorn apparel and household linen. In the extreme north is the high altitude desert of Ladakh. Local culture is visibly shaped by the faith - Buddhism -as well as by the harsh terrain. Yet another facet of Indian culture is observed in the colorful tribal lifestyles of the north eastern states of Nagaland, Mizoram, Tripura and Manipur with their folk culture.In the central Indian states of Orissa and Madhya Pradesh tribal village life has resulted in a variety of artistically executed handicrafts.
Steps Taken to Accelerate Tourism Growth - I
Reduction in Entry Fee and Passenger Tax for MonumentsOver 17,000 additional international air seat capacityMaximizing use of Information Technology For PromotionTouch Screen Information KiosksPATA Annual Conference 2000 in Indian on 14 - 18 April
IMPROVING TOURISM INDUSTRY IN GOA AS A WHOLE
Improve the quality of airports that are to the international standards.
Improve important railway stations to international standards.
Have smart, computer literate friendly immigration officers who will ensure
that a tourist need not wait more than five to seven minutes in the immigration queue.
Improve airport access road.
Build more three star functional clean hotels with friendly affordable tariffs.
Maintain monuments and attractions as it is done worldwide.
Features
Exclusive international 5 star deluxe resort located on colva beach
186 rooms, 10 suites, 6 villas with private balconies overlooking landscaped garden & the ocean
Rooms & suites with individually controlled air-conditioning, large private bath, massage, shower & hair dryer, international direct dial telephones, cctv, mini bar
Discotheque
Multicuisine restaurants & bars
Swimming pools with a beautifully landscaped sundeck area, 9 hole golf green, 2 tennis courts, volleyball, yoga & meditation areas.
Product
In the hospitality industry the service that the hotel provides and the other products that the hotel provides are the facilities the rooms the restaurants the hotel has It's fully refurbished guest rooms and highly personalized services, make you feel comfortable and cared for, miles away from home the product that the armadas is into is always to keep the guests happy who enter and leave their premises
Price
What is Price? The answer may not be as obvious as one may think. Price is not just the sticker price or the price invoiced. It goes deeper. the Ramada is one of the only 5 star hotels in Goa that has prices that even a common man can avail of on grand occasions they have a price tag which varies for different persons requirements may from any walk of life Ramada is a good price package that fits every ones budget due to which they do not face competition from other hotels
Collaboration
Having world wide network of more than 10 hotels in countries like {Tokyo, Berlin, Amsterdam and Sydney}
In India major collaboration with kokan railways, air India, Indian airlines.
Collaboration with traveling agencies like raj tours and travels and sotc .and many small travels agents.
Collaboration with certain companies line d-link, air India in goa for conferences and meetings.