05-03-2013, 03:13 PM
Scope of e-commerce
e-commerce.ppt (Size: 517.5 KB / Downloads: 189)
E-commerce definition
Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges
Role of e-commerce managers
Vision: higher-order societal effects
Goals: performance targets that are measurable and in line with the company’s strategy & business life cycle (process vs outcome)
Strategy: tradeoffs
Implementation: technology & media knowledge
Accountability: performance & results
E-commerce challenges
Understanding customer evolution
Invest ahead of customer needs
Charting changing technology
Match technology choices to consumer tastes
Weathering the storm
Reassure stakeholders with clear vision, sensible business model, and profitable venture
Integrating offline & online activities
Align offline & online business activities, esp. advertising, branding, retail & online store design, service, warranties, returns (customer-facing activities)
Identifying key levers of competitive advantage
Reallocate resources as competitive advantage levers evolve
Expanding globally
Deal with complex internationalization issues