08-08-2012, 01:47 PM
Service Marketing
service marketing.ppt (Size: 331.5 KB / Downloads: 59)
7 P’S of Service Marketing Mix…
Product
Price
Promotion
Place
People
Physical evidence
Process
Product
Company provides products like
Postpaid connections
Prepaid connections
Dialing cards
Hutch PCO
Hutch Handy phone
Price..
The prices are being charged in accordance with:
The charges vary from region to region.
Pricing is the only mix which generates a turnover for the organization.
The remaining P’s are the variable cost for the organization.
Price must support these elements of the mix.
Pricing is difficult and must reflect supply and demand relationship.
Suggestions
The charges should be less
The outlets should be opened in the small towns also
No. of Hutch PCO should be raised
More schemes should be introduced
Customer satisfaction should be there