07-11-2012, 01:01 PM
Shoppers Stop
1Shoppers Stop.ppt (Size: 3.72 MB / Downloads: 71)
Retail Overview INDIA
Traditionally retailing in India can be traced to
The emergence of the neighborhood ‘Kirana’ stores catering to the convenience of the consumers
Era of government support for rural retail
Indigenous franchise model of store chains run by Khadi & Village Industries Commission
cS Kumar's and Grasim first saw the emergence of retail chains
Shoppers Stop: Introduction
The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies
28 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry
With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.
Shoppers Stop: Accomplishments
Shoppers Stop Ltd has been awarded
“The Emerging Market Retailer of the Year Award“
World Retail Congress at Barcelona, on April 10, 2008
Shoppers Stop is listed on the BSE
The only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS)
"Most admired Fashion Retail Destination of the Year“
Images Fashion Forum - Jan 2009
Re-Positioning
On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy.
In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer
Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.
Shoppers Stop: Price
Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.
Shoppers stop caters to different segments of the consumers.
Men’s apparel
The range of men’s clothing starts from Rs 500 being the lowest to nearly 6ooo highest.