06-09-2012, 04:38 PM
Strategy and Competitive Advantage
Business Strategy.ppt (Size: 848 KB / Downloads: 40)
Corporate Culture
The beliefs and values shared by people who work in an organisation
How people behave with each other
How people behave with customers/clients
How people view their relationship with stakeholders
People’s responses to energy use, community involvement, absence, work ethic, etc.
How the organisation behaves to its employees – training, professional development, etc.
Strategic Planning
Once the direction is identified:
Analyse position
Develop and introduce strategy
Evaluate:
Evaluation is constant and the results of the evaluation feed back into the vision
SWOT
Strengths – identifying existing organisational strengths
Weaknesses – identifying existing organisational weaknesses
Opportunities – what market opportunities might there be for the organisation to exploit?
Threats – where might the threats to the future success come from?
PEST
Political: local, national and international political developments – how will they affect the organisation and in what way/s?
Economic: what are the main economic issues – both nationally and internationally – that might affect the organisation?
Social: what are the developing social trends that may impact on how the organisation operates and what will they mean for future planning?
Technological: changing technology can impact on competitive advantage very quickly!