19-11-2012, 12:50 PM
Super Shampoo
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Introduction
Suresh Venkataraman a successful marketer in Southern part of India.
He was Fascinated by the power of consumer products in “ Rural Market”.
He decided to launch a new cosmetic product with a brand named “Super Shampoo”
He wanted to make this brand successful but with limited fund.
Bharat Vs India
Mission 101.1
Target low to reach on top.
Still deprived of luxury goods.
First “BHARAT” then “INDIA”.
Want less for more.
Power of “S”
Invention of sachets “revolutionized “ the
FMCG market.
It opened B2C untapped market in rural areas.
Unaffordable products became affordable for common people.
Luxury comes in “Sachets”.
Reduced overall cost.
Conclusion
“Value for Money” proposition
Supported by distribution penetration
“Word-of Mouth” publicity.
More for less strategy.
“Win-Win” situation.