30-09-2013, 04:13 PM
TO STUDY HOW PEOPLE(CONTRIBUTERS) THINK IN ENLIGHTENED SELF INTEREST
STUDY HOW PEOPLE(.pptx (Size: 320.51 KB / Downloads: 34)
INTRODUCTION
WHAT DO YOU MEAN BY ENLIGHTENED SELF INTEREST?
Doing something out of ‘self-interest’ but defining self-interest in a
broad enough and sufficiently long-term &/or sufficiently
consequential way that bears in mind societal impact.
Example: working to end the Israeli-Palestinian conflict is not
‘altruistic’ at all. It is based on the imperative to prevent a
tragic world for our offspring. It is based on the recognition that
if the conflict doesn’t get resolved, it will impact all of OUR lives
- and that if WE don’t take steps to end it – nobody will do it for us.
Examples of Enlightened Self-interest in Business
● Some commentators believe that companies exist solely to generate maximum profits for shareholders using all legal and ethical means. However, others suggest that companies have a responsibility to other stakeholders, including their employees, suppliers, customers and the communities within which they operate. Enlightened self-interest recognizes that a company's prime purpose is to make profits, but that this goal can be achieved by fulfilling its social and environmental responsibilities.