25-08-2017, 09:32 PM
PROMOTIONAL STRATEGY OF RAYBAN
Final PPT- Promotional Strategy of Ray Ban.pptx (Size: 1.84 MB / Downloads: 45)
MARKETING
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
PROMOTION STRATEGY
Promotion is one of the market mix elements. The specification of five promotional mix or promotional plan.
These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.
A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:
Ray Ban TimeLine
Not many sunglasses are considered to be very important or famous in any culture as Ray-ban was and still until today.
For example, we can see many famous movie stars, artists, fashion designers, and runaway models wearing any kind of ray-ban sunglasses. Since Ray-ban now can be owned by Hollywood actors an important people, the brand itself was not for everyone when it started. The beginning of Ray-ban was gentle, they started step by step.