15-06-2012, 12:47 PM
The Heart of Marketing Mix
The Heart of Marketing Mix.ppt (Size: 777 KB / Downloads: 32)
Product Life Cycle
Introduction :- Product is put on the MKT. Profit- negative
Awareness acceptance minimal
Growth:- Begins to make rapid sales distribution word of mouth
Influence
Maturity:- Sales growth continues but profits growth rate declines
Packaging:-
Part of the product silent sales person – design; wrapper. Protect the product on its way.
Provide the protection after purchase
Part of company trade Marketing programme
Part of company consumer Marketing programme
Aesthetic sense of Packaging-Consumer market.
Labeling:- Part of the product carries information about Product and Seller.
May be a part of package or a tag attached to product.
Close relation ship between branding; packaging,labeling.