08-05-2014, 12:00 PM
Viral Marketing
Viral Marketing.pptx (Size: 85.94 KB / Downloads: 12)
What is it?
A marketing method relying on individuals to pass along a marketing message through any form of communication (word of mouth, email, etc)
Provides a message that encourages others to spread the word about your product quickly and inexpensively, with little effort on your part
It’s called this because, like a biological virus, messages are spread from one person to another
Strategies
Set up an affiliate program
Affiliate programs provide a financial incentive for other sites to link to yours (commission)
Viral software
Offer a free download of an article, calendar, etc. from your website
Link website to website
Ask other websites to link to yours
Write articles
Allow people to reprint articles on their web site, newsletter, or magazine
Goals of Viral Marketing
Consumer promotions of product or service
Increase company’s visibility and influence
Brand Awareness
Gain reputation
Creating a Successful Campaign
Bring out emotion from the consumer
Do something unexpected
Keep it short & simple
Don’t try to make an advertisement
Difficulties
Does the video go viral?
No downloads from YouTube
Getting companies in countries that have banned YouTube to see the video (China)
PowerPoint presentations can’t directly be uploaded to YouTube
PowerPoint file must be converted to a video file such as .WMV (Windows Media Video), .AVI (windows), .MOV (mac), .MP4 (ipod/psp)
http://www.blazempvideo_creator_software.htm