28-08-2012, 03:28 PM
Viral marketing
viral marketing.ppt (Size: 1.74 MB / Downloads: 47)
What is Viral Marketing?
Viral Marketing is the process of getting people to
work for you, intentionally or not, to help you market
your product or service.
What does VM do for you?
Gives customers power
to spread your message
Can increase product/
service awareness
Can build customer
loyalty
What is BAD Viral Marketing
Bait and Switch
Pretending to be
someone else
Interactive ads
Spamming