04-06-2013, 04:47 PM
What Is Strategy and Why Is It Important?
What Is Strategy.ppt (Size: 1.2 MB / Downloads: 18)
WHAT STRATEGY IS: GAINING AND SUSTAININGCOMPETITIVE ADVANTAGE
What Is Competitive Advantage?
Superior performance relative to competitors
Examples: Google, Duke Basketball, Pfizer’s Lipitor
What Is Strategy?
Goal-directed actions to gain and sustain competitive advantage
NOT a zero-sum game
Win – win scenarios – co-opetition
Requires trade-offs for strategic positioning
JCPenney vs. Neiman Marcus
Southwest Airlines vs. Delta Song
BUSINESS MODELS:
PUTTING STRATEGY INTO ACTION
Razor-blade model
Subscription model
How is the firm going to make money to continue operations?
What’s happening now between Microsoft & Google?
Business models in opposite directions
THE AFI STRATEGY FRAMEWORK
Analyze (A)
Getting Started; External & Internal Analysis
Chapters 1 thru 5
Formulate (F)
Business and Corporate Strategy
Chapters 6 thru 10
Implement (I)
Organizational Design & Corporate Governance
Chapters 11 thru 12