06-12-2012, 05:50 PM
Apple iPhone's Foray into Chinese Handset Market
ABSTRACT
Apple Computer Inc. (Apple), a US-based multinational corporation, has always been an influential player in Personal Computer (PC) market by introducing new technologies. The company commenced its operations in 1976, under the leadership of SteveWozniak and Steve Jobs. In 1984,Apple developed Macintosh, a personal computer with graphical user interface, which put the company on success path. Apple also brought in remarkable technologies like mouse, USBports (for connecting computer peripherals) and FireWire (networking standard) into the PCmarket. The company also created consumer electronic and mobile communication devices like AppleTV, iPod (digital music player) and services like iTunes (music stores) along with PCs. In 2007, to mark the wide portfolio of hardware and software products, Apple removed the word 'Computer' from its name and thereafter was known as Apple Inc.