11-06-2014, 04:33 PM
consumer behavior in buying skin care products in Thailand
ABSTRACT
a paper with subject of a model of male and
consumer behavior in buying skin care products in Thailand.. The conceptual model of male
consumer behavior in buying skin care products beliefs in product attributes Quality, Price,
Brand, Packaging, Advertising, Promotion, Salesperson, Distribution. This study used a
quantitative research method. A convenience sample with a shopping mall-intercept
technique was employed for the sampling method. The closed-ended questionnaire
developed from standard questions of relevant literature was chosen as a research instrument.
The Statistical Package for the Social Sciences program (SPSS) version 15.0 was used in this
study with a 0.05 level of significance for all of the statistical assessments. The data set was
screened and examined for incorrect data entry, missing values, normality and outliers.
Several studies have investigated issues such as packages as a means of attracting the
attention of consumers (Underwood et al., 2001; Garber et al., 2000; Goldberg et al, 1999;
Schoormans & Robben, 1997). Other studies researched packages as a means of
communication as well as a means of communicating brand and product meaning
(Underwood & Klein, 2002; Garber et al., 2000, Schoormans & Robben, 1997; Gordonet al.,
1994; Homer & Gauntt, 1992; Rigaux-Bricmont, 1981; McDaniel & Baker,1977).