05-09-2012, 11:52 AM
Rural Marketing
Rural Mkting.ppt (Size: 587.5 KB / Downloads: 42)
What is Rural ?
Government agencies like IRDA (Insurance RegulatoryAnd Development Agency and NCAER (National Councilfor applied Economic Research) define Rural as villageswith a population <5000 with 75% male population engagedIn agriculture etc”
What is Rural Marketing ?
Developing of the market in the area as defined as RuralHence it could be aptly said that it encompasses theActivities such as developing the process to meet thisObjective – Right product at the right price to the right people at the right time. Exchange between rural and Urban is a Factor . Could be Urban to Rural: Rural to Urban, Rural to Rural
PROBLEMS IN RURAL MARKETING
Low per capita income
Low disposable income
Inadequate fixed income (daily wages)
Majority – depends on Agricultural Income
Acute dependence on monsoon
Consumption linked to harvest
Infrastructure problems - Roads, power
Low awareness
Communication- difficult & expensive
Too many languages
Geographic Spread
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What is Rural ?
Government agencies like IRDA (Insurance RegulatoryAnd Development Agency and NCAER (National Councilfor applied Economic Research) define Rural as villageswith a population <5000 with 75% male population engagedIn agriculture etc”
What is Rural Marketing ?
Developing of the market in the area as defined as RuralHence it could be aptly said that it encompasses theActivities such as developing the process to meet thisObjective – Right product at the right price to the right people at the right time. Exchange between rural and Urban is a Factor . Could be Urban to Rural: Rural to Urban, Rural to Rural
PROBLEMS IN RURAL MARKETING
Low per capita income
Low disposable income
Inadequate fixed income (daily wages)
Majority – depends on Agricultural Income
Acute dependence on monsoon
Consumption linked to harvest
Infrastructure problems - Roads, power
Low awareness
Communication- difficult & expensive
Too many languages
Geographic Spread