07-12-2012, 02:35 PM
Types of Retailers
1Retailers.ppt (Size: 2.44 MB / Downloads: 44)
Trends in Retailing
Growing Diversity in Retail Format :
Lets say you wanna buy a Coffee maker options available
Retailer like Das Electronics
Discount centre like Vishal Mega Mart
Departmental Store like Big Bazar
OR
Order from Catalog
Go to websites www. Shopping. Yahoo.com ,www.ebay.com
Go on internet where more than 50 brand ,500 different models sold by 150 retailers.
Retailers competing against each other
Trends in Retailing
Many Retail formats have been developed. Consumer has many choices.
Example
Tesco main format 20 to 50K sq ft.
Tesco Metro – Smaller food retailer for Urban Population.
Tesco Express – Combination of Gasoline and continence store.
Tesco Extra - Hyper market very large store formats, offer low prices, it’s a combination of discount and superstore retailer in one WH like Bldg.
Increasing Concentration
Different retail formats has grown
but
the number of competition In that format has decreases
Globalization
Historically Retail has been a local business. Starts and owned by locals
Some retailers are successful in their own country of origin and developed successful global presence.
Some work some don’t depend what's their sustainable competitive advantage eg.
Wal-Mart and French retailer Carrefour have efficient distribution and communication system allows grater value .
Sweden's IKEA furniture very successful among youngsters who are educated and want to furnish their home for the first time.
Mc Ds and KFCs appeal hungry people everywhere.
Retailers Characteristics
From Selling fashion cloths on footpath and selling them in large showrooms like Shoppers stop, Lifestyle, Westside. Each retailer try to satisfy a group of consumer more effectively than others
Over period of time different type of retailers have emerged coz they have maintained significant customer base.
Very basic characteristics of a retailer is its retail mix.
Retailers are often classified on the basis of
The Type of Merchandise sold
The variety and assortment of merchandise sold
The level of customer service
The Price of Merchandise.
Big Box Food Retailers
Supermarket with increased size and started selling variety of merchandise
Formats such as
Super centers:
150- 220 K sq ft wide variety of food ( 30-40%) and Nonfood (60- 70%)
100K to 150K (SKUs)
Hyper market :
Created in France after world war II
100K to 300KSq ft
60 to 70% Food items and 30 to 40% general Merchandise
Stock less than super centers stock between 40 to 60K ranging form Groceries
Hardware sports equipment, to furniture and appliances to computers and
Electronics
Indian Scenario
India’s leading garment retailers like Pantaloon, Shoppers’ Stop and Globus Zodiac has already started online stores. serve consumers from all quarters.projection by Internet and Online Association of India (IOAI), increase to Rs2300 crore by 2007.Today, around 38.5 million Indians use internet and the figures are likely to reach at 100 million by 2007-08.Through online sales, some retail majors want to reach small towns where they do not have the outlets.