13-10-2012, 12:14 PM
BRAND PREFERENCE OF WATER PURIFIERS - Questionnaire for the survey
questionnaier.docx (Size: 15.52 KB / Downloads: 57)
I. Personal details
1. Gender
(a) Male (b) Female
2. Age group
(a) 20-30years (b) 31-40 years © 41-50 years (d) above 50 years
3. Education qualification
(a) Up to Higher Secondary (b) Graduate © Post graduate
(d) If other please specify……………………………………..
4. Occupation
(a) Government Employee (b) Private employee © Professionals
(d) If others please specify…………………………………..
5. Annual income
(a)Less than 1,50,000 (b)1,50,001-3,00,000 ©3,00,001-5,00,000 (d)above 5,00,000
6. Type of family
(a) Nuclear Family (b) Joint Family
7. No. of members in the family
(a) Up to 2 (b) 3 - 5 c) Above 5
II. Brand Preference
8. What is your existing drinking water source?
(a)Municipal water (b) Bore well/Submersible © Canned water (d) Hand pump
9. Mention the quality of your existing drinking water source
(a) Pure (b) Impure and unhygienic
10. The reason to buy water purifier
(a) Clean, healthy drinking water (b) Bacteria & virus free water
© Protection from water borne diseases (d) If others please specify……………………………
11. Which brand of water purifier do you have?
(a) Aqua guard (b) Pure it © Kent RO (d) If others please specify………………………
12. What is the price of your water purifier? -------------------------------
13. What type of purifier do you use?
(a) Direct Flow (b) Storage type
14. How long have you been using this brand?
(a) Less than one year (b) Two years © Three years (d) More than three years
15. How did you come to know about your brand?
(a) Advertisement (b) Marketing Representatives © Dealers
(d) If others please specify………………………
16. What made you to choose the particular brand water purifier?
(a) Brand Image (b) Price © Design/elegance
(d) If others please specify………………………
17. Who influenced you more in your buying decision?
(a) Self (b) Family Members © Friends/Relatives
(d) If others please specify………………………
18. Are you satisfied with its overall performance?
(a) Fully satisfied (b) Satisfied © Less satisfied (d) Poor