14-05-2013, 12:41 PM
Consumer Preference of The Hindu Newspaper
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INTRODUCTION
The newspaper is defined as “Any Periodical Work, containing public news or comments on public events” press and registration book act 1987.
Media in India, experience newspaper media are undergoing significant changes in the current liberalized environment. News paper a publication that appears regularly and frequently carries news about a variety of current events. The newspaper publishes have a control by its business and news operations.
“The press is the guardian angel of democracy”. A forceful and prosperous press is the guarantor of popular rights. The press flight by itself alone, but not for itself alone. The most people “THE PRESS” means the daily newspapers, but although re-eminent in influence and importance, daily newspapers are only a small part of the press the farm “newspapers” is usually applied to the publications devoted mainly for recording current events and the term periodicals to magazines, reviews to journals.
In reality the press is a private industry and public service. No other force in public life operates so persistently and so extensively in it range of appeal. The scope of this subject appeal and matter as so does the press newspapers have unique dimensions of social responsibility, which means the newspaper industry different from every other industry. But business success is as vital to this industry as to any other.
According to the recorded facts the first newspaper of world was published in china around 1000 years ago. It meant “news of the capital” the second newspaper of the world was the “Acto Divra” which meant, “Daily happening” in greek. There are the oldest two newspapers in the pre-recorded history.
The Origin of the Indian Newspaper
The first newspaper in India appeared on 29th January 1780, which James Augustris Hicky started the “Bengal gazette” or “Calcutta General Adertises”. This was a weekly political and commercial paper open to all parties but influenced by none. Journalism started in India as a mission to expose the malpractices of East Indian Company ruleand Administration for his criticisms Hicky was finded a large amount and later on imprisoned. Simultaneously a number of journals emerged under the sponsorship of company officials for defending themselves against the criticism made by Hicky and his followers.
The second one came up in November 1780. The third one up in February 1784. The Calcutta gazette this was followed by “Bengat Chronicle” in 1875 from them onwards the news and newspapers flooded throughout India.
CONSUMER SATISFSCTION
According to Philip Kotler consumer satisfaction is defined on, “personal feeling of pleasure resulting from comparing a product’s pursued performance in relation to his /her expectations”.
According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are not doing him a favors by serving him. He is doing us a favors by giving us an opportunity to do so”. So consumer is like the blood of our business and also a satisfied customer is a word of mouth advertisement of a product / services.
“Satisfaction is a person’s feelings of Pleasure of disappointment resulting from comparing products perceived performance (or outcome) in relation to his or her expectations”. At this definition makes clear, satisfaction is a function of perceived performance and expectations. If the performance falls short of expectations, the consumers are dissatisfied.
If the performance matches the expectations, the Consumers are satisfied. If the performance exceeds expectations, the consumer is highly satisfied or delighted. Many companies are aiming for high satisfaction because consumers who are just satisfied still find it easy to switch when a better offer comes along. Those who are highly satisfied are much less to switch.
SCOPE OF THE STUDY
The study is conducted to know the consumer preference of The Hindu newspaper. This may help the company to decide upon their new ventured. The research focuses on the several features of the Hindu and in awareness, suggestion in the market, which may help the company in further development of the newspaper. The research provides a complete feedback on The Hindu which may sincere a backup for their future plans with respect to design area.