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Odisha, a maritime State, on the east coast of
India, is bounded by West Bengal and Jharkhand
on the North, Andhra Pradesh on the South, the
Bay of Bengal on the East and Chattisgarh on the
West. Its location is between 17°49‘N to
22°34‘N latitudes and 81°27’E to 87°29’E
longitudes. The State ranks eleventh in terms of
total population and ninth in terms of total area. It
has a total coastal length and perpetually washed
by the blue waters of the Bay of Bengal. The state
is endowed with a vast reserve of mineral and
other natural resources like : river, fountain,
mountain, hills, forest, abhayaranya, pilgrims,
historical places etc. The state has worldwide
unique recognition for its works of Appliqué,
Metal Crafts, Silver Filigree, Patta Chitra, Pipili
Chandua, Sambalpuri Bastralaya as well as high
attraction both in domestic and international
markets for its exquisite Art and Crafts. The state
like Odisha offers immense tourism delight and
pleasure to the visitors owing to its rich and varied
topography, vibrant culture and captivating
festivities. There are 321 Identified Tourists
Centre in Odisha as on May 2012. Out of it 20
tourists centre in four districts are selected as study
areas for the present study.
The tourism sector has a potential to
generate high employment growth through a mix
of activities of hotels, transport, shopping, food entertainment and other areas. It is the hospitality
sector, which binds together a lot of other
employment generating sectors through backward
and forward linkages. Tourism is a highly labourintensive
business. It not only creates direct
employment but also creates opportunities for
indirect employment. About 92,206 persons are
directly engaged and 276,618 persons are
indirectly engaged in this sector in Odisha. The
ratio of indirect jobs to direct jobs is
approximately 3:1 in Odisha. The State has
several sources and triggers for attracting tourists.
There are sites that are abound in natural beauty.
There are also places like Puri that attract a large
number of devotees to the abode of Lord
Jagannath. There is considerable scope for
religious and recreational tourism. However,
Odisha’s full potential for tourism is yet to be
realized. The following identified tourists places
are shown on the table No.1.
CHOOSING THE STUDY AREA.
ó Un-polluted environment
ó High quality of natural attraction and suitable
Agro-Tourism areas.
ó Breath taking landscapes and untouched
natural areas.
ó Rich cultural heritage and historical
background (archaeological and
architectural remains, handicrafts, traditional
dance and music, traditional food, authentic/
traditional agricultural products, custom,
myths and legends, festivals and musical
events etc.)
ó Favorable climate conditions that extends
the tourist season up to 12 months.
ó The richness of flora and fauna (birds,
turtles, wild donkeys): vacations
ó Hospitality of the inhabitants.
ó Number of the newly established micro and
small enterprises is gradually increasing.
ó Pilot experiences for the re-vitalization of
old villages positively carried out.
ó Advantages of the short transporting
distances.
ó Good price/value of rural produce and
catering (food/drinks) (VFM-Value For
Money)
ó Existence of Government Scheme to
encourage Village livelihoods
RELEVANCE OFTHE STUDY
Tourism Industry in Indian can attract
foreign as well as local tourist. At present, many
tourists wanted to visit a place like farm house,
medicinal farms so there is a possibility to develop
categorical medicinal-farms for the cure of
different disease. Hence, agri-tourism is a tool to development of the rural farmers as well as villages.
Odisha is enriched with enormous potentialities of
tourism like: eco-tourism, rural tourism and agritourism.
Day by day more and more tourists are
attracted to come Odisha to witness and inculcate
especially tribal culture, car festivals/ratha yatra,
Konark sculpture, historical importance of Dhauli,
Odishi dance, Chilika and other local festivals that
strengthen our state economy as well as national
economy by inflow of foreign currency. Hence
Government and private players are ought to play
all out possible efforts and initiatives to tourism
sector in Odisha. On this backdrops it is interesting
to make a empirical study on tourism sector in the
state of Odisha.
OBJECTIVES OFTHE STUDY:
The present study attempts to analyse the
growth and prospects of tourism industry in
Odisha. The specific objectives of the study are To analyze the performance of the tourism
industry
ó To review the origin and growth of tourism
industry in Odisha since pre-independence
period.
ó To review the problems and hindrances of
the tourism industry in Odisha and
ó To suggest concrete measures for the
growth of tourism industry in odisha
METHODOLOGY:
The secondary data are used in analysing
the present study. The data were collected from
various reports and records of office the Tourism
Department, Government of India, Odisha
Tourism Development Corporation (OTDC),
department of Tourism, Govt. of Odisha, internet
etc. The various journals and books are also
referred in the present study. The collective data
are analysed with help of suitable statistical
techniques like percentage, ratios and chart.
Analysis:
From table No. 02 it is depicted that
number of domestic tourists is constantly
increasing to visit various tourists’ places and also
interested to enjoy culture, festivals and especially
tribal culture in the state of Odisha during the study
period 2002-12.The domestic tourists are 34
29,027 in 2002 and now touched to 84,72,208
in 2012. The highest percentage increase (15.5%)
of tourists in 2007-08. Where as lowest
percentage increase (4.37) in 2008-09. Similarly
foreign tourists are constantly increasing to visit
and enjoy Odisha tourism . It is found that highest
percentage (15.4%) increase of foreign tourists
has been during 2007-08 and lowest increase
(4.32%) percentage has been during in 2008-
09. finally it is concluded that overall growth and
rise of tourists are positively inclined.
Chart No: 01 showing Tourists visits in Odisha
Chart No: 01 shows that both domestic
and foreign tourists are increasing throughout study
period (2002-12) interested to come to Odisha
to enjoy Odisha tourism.