08-02-2013, 11:58 AM
PACKAGING & LABELING
PACKAGING.ppt (Size: 240 KB / Downloads: 37)
PACKAGING
Packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for the product
REASON FOR THE GROWTH OF PACKAGING
SELF SERVICE
CONSUMER AFFLUENCE
COMPANY AND BRAND IMAGE
INNOVATION OPPURTUNITY
PURPOSE OF PACKAGING
PRODUCT PROTECTION
PRODUCT CONTAINANT
PRODUCT ATTRACTIVENESS
PRODUCT IDENTIFICATION
PRODUCT CONVENIENCE
EFFECTIVE SALES TOOLS
SEGMENTATION
CHANNEL CO-OPERATION
KINDS OF PACKAGING
Consumer package
Family package
Re-use package
Multiple package
Transit package
FUNCTIONS OF LABELLING
It enables the producer to give clear instructions about the uses of the product.
Manufacturer –buyer relation is established.
Buyers can easily identify the product.
It encourages producers to make only standard products.
PURPOSE OF LABELLING
To bring home the product features
To facilitate the exchange process
To encourage self service
Product related services