26-05-2012, 04:18 PM
SPENCER’S RETAIL
41821948-SPENCER’S-RETAIL.ppt (Size: 86.5 KB / Downloads: 36)
What is Spencer’s Retail?
Multi-format retailer
Providing a wide range of quality products to discerning young customers
Brand positioning – Taste the World
Part of the Rs 15,500 crore RPG Group,it run about 250 stores (including about 29 large format stores) across 50 cities in India, employing more than 6,000 people.
Spencer’s Retail Design
Spencer’s deliver its brand promise in a way that is sophisticated, but not snobbish
•Storefront Design – the store entrance resembles that
of an entrance arch, leading in the shopper to a world
that is welcoming and exciting •Interior Design – warm and friendly ambience •Shopfit Design – attractive, space-efficient, and low-
maintenance presentation of modern, international
goods alongside local flavors and product experiences
Visual Merchandising Initiatives
Feature Displays –
Hotspots and focal points around the store
thematic product displays to welcome shoppers and give them the opportunity to pause and absorb the ambience that constitutes a “Taste the World” experience, before continuing their journey of exploration
FORMATS
Run more than 250 stores across 50 cities in India.
Offer customers two retail store formats:
• Convenience stores, called Spencer’s• Hypermarkets, called Spencer’s hyper