26-04-2012, 10:29 AM
The External Factor Evaluation (EFE) Matrix
EFE Matrix, Fred.ppt (Size: 714 KB / Downloads: 47)
Important
Understanding the factors used in the EFE Matrix is more important than the actual weights and ratings assigned.
Industry Analysis: Competitive Profile Matrix (CPM)
Identifies firm’s major competitors and their strengths & weaknesses in relation to a sample firm’s strategic positions
Industry Analysis CPM
Just because one firm receives a 3.2 rating and another receives a 2.8 rating, it does not follow that the first firm is 20 percent better than the second.