04-04-2012, 03:13 PM
Search Engine Optimization (SEO)
SEO.ppt (Size: 1.14 MB / Downloads: 343)
IINTRODUCTION TO SEO
Search Engine Optimization (SEO) a three letter word which has millions of search results on web. SEO course is considered as the future course that is going to rule the web in dimension of getting visitors to a website or blog.
INFORMATION ON SEARCH ENGINES
We are performing the technique SEO on search engines so it is mandatory to have little knowledge about different search engines and their internal souls. Dictionary says that a search engine is a computer program that retrieves document or file or data from a database or a computer network.
How a search engine works ?
Search engines use programs called spiders, or bots, to search the internet and document their findings as a list according to priority of web page and priority of content then spiders moves on to any pages that linked from the current page, this is how spiders find new pages on web. Important thing spiders or bots will know the beauty of web page by looking at the HTML code and structures it to make sense.
SEO TECHNIQUES
Common and basic SEO techniques
Keywords
Meta Tags
Title Tag
Anchor Tags
Text & Content
Images
Inbound Links
The above are basic and common SEO techniques followed most often to get good results of webpage in search engines. These are discussed below in detail.
Title Tags :
Title tags hold the name of webpage, a webpage without a title tag is a person without a name. The text in this tag shows up on the top of your browser window. Its quite important to include keywords here, as the title will give a general summary for what your page is about. Most search engines see this tag as an important tag for categorizing what type of site you have.
ROLE OF SEO IN FUTURE MARKET
In future of SEO is going to rule the web. This trend has already started. Candidates having enough knowledge of SEO are now hired by many companies, organizations to rank their webpage in search results in top position. Ranking once webpage in top in search has become the prestigious issue for organizations. Thus this is going to raise a curtain for recruitment of SEO marketers.