19-02-2013, 11:01 AM
A Presentation on Reliance fresh
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RELIANCE FRESH
Reliance Fresh is the convenience store format
Part of Reliance Industries of India which is headed by Mukesh Ambani
RIL’s dream of retail revaluation got kicked-started in AP when its Reliance Fresh supermarket opened its doors to World
Following the first , company opened 10 more stores as a first step towards creating a mega retail chain across the country
The Reliance Fresh supermarket chain was Ril’s Rs. 25000 crores venture
It sells fruits , vegetables, stapels ,groceries, and dairy products
PRODUCT STRATEGY
Vegetables and fruits.
House hold Items.
Food and Beverages.
Groceries.
Dairy Products.
Refrigerated products.
Non food items.
Ready to eat items.
PRICING STRATEGY
Discount pricing strategy.
Wide price range of each items.
Credit card acceptance.
Accept coupons.
Competitive prices.
Distribution Srategy
Inefficient food chain supply
Intermediatory profit margin
Wastages in transit
Sourcing out requirement
Eg. Banjara hill outlet (A.P)
What Reliance Fresh is doing?
To increase sales volume-Concentrate on Visual Merchandising- New concept of promotional strategy.
One to One Marketing-
Direct & Long term relationship with farmers &manufacturers.
Providing concessional long term loan to Farmers.