24-04-2012, 01:53 PM
CROSS-CULTURAL COMMUNICATION
CROSS-CULTURAL COMMUNICATION.pptx (Size: 162.32 KB / Downloads: 36)
What is Cross-cultural communication
Cross-cultural communication (also frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.
Culture refers to values,beliefs,expectations and goals.
The idea of context in culture was an idea put forth by an anthropologist by the name of Edward T Hall.
High context culture
High context culture depends on the environment of a situation to convey meaning.
Begins all meetings with friendly conversation or other social topics.
Decisions are based on the fact and Intuition.
Giving and receiving the gifts are unethical.
Low context culture
Low context culture depends less on the environment of a situation to convey meaning.
Begins a meeting directly into the business objective.
Decisions are based only on the fact rather than Intuition.
Gifts are expected.
Entering High and Low Context Situations
High contexts can be difficult to enter if you are an outsider (because you don't carry the context information internally, and because you can't instantly create close relationships).
Low contexts are relatively easy to enter if you are an outsider (because the environment contains much of the information you need for participation, because you can form relationships fairly soon, and because the focus is on accomplishing a task rather than feeling your way into a relationship).